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Disciple making and church leadership.


Reconnecting The Disconnected, Part 3

"So help me understand, the sign that we have up outside says that the youth event starts at 6:30 pm, the bulletin we handed out at today's service says that the event starts at 7:30 pm, our website says that it starts at 7:00 pm, and our Facebook page says that it starts at 6:00 pm.  Why is there such confusion about something so simple as the 'start time' of a critical event like this?  No wonder nobody trusts the communications that we send out anymore. Who is responsible for insuring that the communications we send out all say the same thing?" 

Ever had this kind of thing happen at your church?  If ithas, then you understand how frustrating this kind ofmiscommunication can be for those who are depending upon itsaccuracy.  Having talked about a communication narrative and acommunication strategy, in our last post, we began looking at some ofthe critical components of an effective communication infrastructuresupport system for the church.  In this final post on churchcommunications, we will look at three other infrastructure components- communication processes, data support, and communication channels.

Communication Processes – A process “maps out”,and answers, the critical questions of who does what, how, and when,for communications at the church.  Depending on the size andsetting of the church, there will most likely be communicationprocesses that are centralized and fairly controlled, and processesthat are decentralized and fairly flexible.

It is recommended, that for each communication “channel”, therebe a process “mapped” out for how communication is to be created,received, vetted (if required), sent, acknowledged, followed up on,and closed. 

These processes will also take into account any particular accessneeds or restrictions that are inherent within specific forms andchannels of communications.

Data Support – A critical component of any effectivecommunication system is the data that supports it.  The datathat supports the communications of the church must be accurate,easily accessible and updateable, and that are in formats that areconsistent, easily recognizable and usable.  As a result, it isrecommended that the church:

Identify, and put in-place, the appropriate personnel, funding andtechnology to support the on-going demands and timeliness of data andinformation collecting, vetting, disseminating, monitoring, creating,etc…

Develop and implement mechanisms/vehicles that allow for ease ofcollection and input of, and access to,information/requests/responses

Provide multiple access points/mechanisms for input and retrieval ofinformation and data

Provide multiple levels of data detail/specificity (based on a“user-profile”, “need to know”, and/or other criteria)

Communication Channels – There are a number ofdifferent “channels” through which communication can flow into,across and out from, the church.  It is recommended that thechurch identify the channels that will work best for the purpose andaudience of each category of communication that flows through thechurch’s communication system.  Examples of communicationchannels include:

Bulletins, pulpit announcements, on-site visual displays,pamphlets/flyers, small groups, print mailings, and the church’swebsite

Social media vehicles such as email, Facebook, Twitter, Linked-In,Instagram, and YouTube

Overall Benefits

Putting in place a communication narrative, strategy andinfrastructure has the potential of providing the following criticalbenefits for the church:

It will significantly enhance the church’s effectiveness inpursuing the church’s overall mission as a community of Christfollowers.

It will clearly, and affirmatively, demonstrates church leadership’sstrong, on-going commitment to improving communications at thechurch.

It will “intentionally” provide a much greater level of:

  • cohesiveness
  • clarity
  • consistency
  • accountability
  • structure
  • support,
  • and focus...

...for communications that are created by, sent out from and received bythe church, and that are created by, sent out from, and received infrom outside of the church community.

It will increase the level of trust in the quality, timeliness andaccuracy of the communications of the church

It will uncover additional flaws/weaknesses/opportunities that haveyet to be uncovered, related to communications at the church.

Over time, it will provide cost savings to the church by maximizingefficiencies and reducing redundancies.

A communication narrative, a communication strategy, a communicationinfrastructure - 3 necessary elements of an effective congregationalcommunication system.  How is your church doing in this area ofministry?  If you are having success in this area, drop us anote so that we can share your ideas with other churches across theRegion.  You never know how God might use your communicationsuccess story!  

Contact us if you need some help with the communications atyour church; we look forward to serving you in this way!





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